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What Is SEO?

Search Engine Optimization (SEO) is a digital marketing strategy to improve a website's visibility in organic search results. It uses an array of techniques aimed at optimizing your website’s visibility when people are searching for your products or services.

Every business is different and has unique needs when it comes to SEO. A national E-commerce SEO strategy is considerably different than a local coffee shop, but many strategies include SEO content marketing, on-page SEO, technical SEO, and off-page SEO strategies.

How Do I Know If I Need SEO?

If your business has a website that you want a target audience to find in Search, then you could benefit from SEO. Not all SEO strategies are necessary for every business website, but optimizing your online presence is key to organic visibility and traffic.

SEO experts identify the core keywords and search queries related to your products and services and build strategies that will improve your organic visibility across those terms.

Wondering which SEO services your business needs? Fill out our form to get a free audit from our team of SEO experts. We'll provide a tailored proposal based on your unique needs.

Why Is SEO Important?

With most consumer journeys beginning online these days, organic visibility of your business is more important than ever. Google and other search engines, like Yahoo or Bing, are among the first places people go to research, compare, and find the products, goods, and services they need.

Not only is it where you’ll find your customers, but it’s likely your competitors are implementing SEO strategies to appear on the search engine results page (SERPs). Even just understanding the basics of implementing SEO best practices is invaluable.

Types of SEO Services and Strategies

SEO is often referred to broadly, but there can be various types of SEO strategies and SEO campaigns depending on your business type and target audience.

You can first break down the type of SEO services you need based on whether you need Local SEO services or broader SEO strategies with a national or even international scope. And then whether your offerings are product or service-based.

Once the audience objectives are clear, SEO audits and research decipher the priority SEO techniques and strategies needed. From there, you can define your goals and design a tailored SEO plan to improve your site’s search engine rankings and visibility.

Local SEO: Local SEO strategies are for local businesses looking to leverage their online visibility for those searching for their products and services locally. For example, a coffee shop, law office, or electrician servicing a specific area.

Techniques include keyword research, Google Business Profile optimization and maintenance, on-page SEO strategies, and link building.

-Looking for Local SEO Services in Denver or another region? Submit a contact form to get in touch with our SEO experts!

National SEO: National SEO strategies are for businesses that offer their products and services to customers nationwide.

Techniques include keyword research, SEO audits, Google Analytics, SEO-optimized content, competitor analysis, on-page SEO, link-building, and other off-page SEO strategies.

Adept Agency offers broader SEO strategies for brands and organization servicing nationwide. Submit a contact form for a free SEO consultation.

On-Page SEO: On-page SEO techniques include keyword research and competitive analysis to inform the on-page optimization of your web pages, copywriting, meta descriptions, title tags, and content creation. On-page SEO also focuses on building internal signals with strategic internal linking. These optimizations are where we often see beginner SEO mistakes!

Technical SEO: Technical SEO involves site audits and maintenance of the more technical aspects of a website to ensure efficient crawling and proper indexation of your web pages (aka - the process search engines use to make your pages visible in search results). Other elements include site health, page speed optimizations, web design optimizations, and more.

Off-Page SEO: Off-page SEO is a strategy that aims to improve the authority, relevancy, and trustworthiness signals off-site. Factors include link building, social media marketing, PR, and local listings.

However, off-page SEO is a bit trickier when it comes to measuring its metrics and overall impact. For instance — not all backlinks are created equal. One high-quality backlink will do much more than a dozen low-quality backlinks.

What Are The Benefits of SEO?

The benefits of SEO make it an essential marketing channel for all website owners and digital marketers.  Here are just a few of the advantages of improving your SEO performance.

Improves Organic Traffic: Combining your brand’s expertise with SEO best practices will improve your first-page visibility for relevant keywords and drive more traffic to your site.

Boost Conversion Rates and Events: The more qualified traffic you draw in, the more opportunities you have to interact with them and highlight your value and offerings. Get emails from high-intent visitors, increased form submissions, and product conversions.

Enhances User Experience: When you’re optimized for your exact offerings and your site is set up to easily navigate, users tend to spend more time on the site, finding relevancy across pages and offerings.

Builds Industry Relevancy and Authority: Certain SEO techniques are specifically aimed at improving your industry relevancy and improving your authority signals, both off and on-site.

Builds Brand Awareness and Trust: The visibility that SEO can provide in organic search has ripple effects. The more your target audience sees your brand appearing in relevant searches, the greater their awareness and trust in your brand.

Denver SEO Agency

We're a woman-owned Digital Marketing and SEO Agency in Denver. Our SEO specialists can service businesses in Denver and beyond with local SEO services to enterprise SEO strategies — we can tackle it all. Get in touch!  

Why Choose Adept Agency?

The Adept Agency team values transparency and education to ensure our strategies are not only top-notch but also support the full picture of your company's current efforts, goals, and plans.

Our suite of digital marketing services includes SEO services and SEO consulting because we know it has a measurable impact on a business’s growth.

Check out our case studies to see how our SEO team has helped other clients, or get in touch with our form!

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